Bugatti set to rake in $1.7 billion with Tourbillon exotic car, sold out until 2029

The  Bugatti Tourbillon is popular enough to keep the French car maker busy until 2029, the brand has revealed.

With a starting price of €3.8 million ($AU6.8 million) and a production run of just 250 units, the cumulative revenue generated from sales of the one model is estimated to bring in at least €950 million ($AU1.7 billion).

Bugatti Director of Design, Frank Heyl, told US publication CarBuzz the focus for the brand is now fulfilling Tourbillon orders, and wrapping up production of the Bolide track car.

Those models are “going to keep us busy with our capacities until 2029 and sold out until 2029,” Heyl said.

“If you have this [financial stability] as a business owner, it works out very solid. Then you know, you can plan ahead. It’s all set.”

The Tourbillon features an 8.3-litre V16 engine paired with three electric motors for a total of 1324kW, and a claimed 0-100km/h acceleration time of two seconds.

Its maximum speed in regular form is limited to 380km/h, but it can reach up to 445km/h with a "Speed Key". Bugatti recently opened a new 'atelier' (workshop) at its home base in Molsheim ahead of the production of the Tourbillon.

The new countryside facility is small, 132 metres long by 25 metres wide, or a mere 3300 square metres.

In comparison, Hyundai’s factory in Ulsan, South Korea, has an area of 5 million square metres, while Volkswagen’s Wolfsburg, Germany, factory is the largest in the world, at 6.5 million square metres.

The substantial wait for a Bugatti, while longer than the average three-year university degree in Australia, is not entirely shocking, given exotic brands such as Ferrari and Lamborghini quote delivery timeframes beyond 2026.

Ref: Bugatti set to rake in $1.7 billion with Tourbillon exotic car, sold out until 2029 (drive)