Q1 2024 Sales Report: Ford F-Series Is America's Favorite Large Truck Once Again

Not surprising anyone, Ford continues to dominate America's full-size truck segment. 

During the past quarter, Dearborn's favorite son delivered 152,943 units of the F-Series, plus 3,268 heavy trucks. 

But compared to the first quarter of 2023, both of these large truck lines dropped. By how much?

The numbers for Q1 2023 are 170,377 and 4,045 units, respectively, resulting in 10.2 and 19.2 percent drops. 

Of the 152,943 pickups mentioned earlier, the F-150 Lightning accounted for 7,743 deliveries, or 80.4 percent better than the 4,291 sales reported in the first quarter of last year.

In overall terms, however, General Motors moved a few more trucks. 

The Chevrolet Silverado and GMC Sierra in light-, heavy-, and medium-duty flavors clocked 198,584 sales, including 1,061 examples of the rather pricey Silverado EV.

Split between the Silverado and Sierra lines, make that 129,987 and 68,597 deliveries, respectively.

Both Silverado and Sierra improved from Q1 2023, but only just.
Regarding the Hummer EV, which is sold under the GMC brand, the biggest of the Detroit Big Three reported 1,668 deliveries.

(Photo: Ford)

Toyota Motor North America is represented by the Tundra in the full-size truck segment. 

Exclusively V6, the third-generation Tundra sold 36,215 during the quarter as opposed to 27,651 last year. 

Of those, i-FORCE MAX – a.k.a. the hybrid powertrain – accounted for 12,015 units compared to 6,989.

Ref: Q1 2024 Sales Report: Ford F-Series Is America's Favorite Large Truck Once Again (autoevolution)

Photo Credit-Ford