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FAW’s Hongqi Tiangong 05 launched in China to save the brand’s electric division

FAW’s Hongqi Tiangong 05 launched in China to save the brand’s electric division

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FAW’s high-end brand Hongqi launched the Tiangong 05 sales in China with a starting price of 159,800 yuan (22,050 USD).

The Tiangong 05 has the L2.9 driving assistance system and up to 750 km of range.

Hongqi is the oldest Chinese passenger car brand founded in 1958.
For decades it has been making vehicles for Chinese Communist Party elites.

In the 90s, Hongqi started manufacturing cars for regular buyers.
This brand is still popular, thanks to its heritage and halo.

In 2023, Hongqi launched a new car division called Hongqi New Energy.
The brand’s officials claimed the Hongqi New Energy lineup will get 15 models in the long term. However, the first car developed for this division turned into a failure.

(Hongqi EH7 (left) and Hongqi Tiangong 08 suffered from slow sales in China)

This car was the Hongqi EH7 electric sedan.

It started sales in March 2024 with a price range of 229,800 – 309,800 yuan (31,700 – 42,750 USD).

The cumulative deliveries of this electric car reached 5,778 units, according to China EV DataTracker.

It is a small number for the Chinese market.

The equally priced Luxeed S7 from Chery and Huawei sold 31,741 cars in the same period.

A slightly cheaper Zeekr 007 sedan from Geely sold 42,148 units.

And the more expensive Tesla Model 3 sold 174,833 cars in China. At the same time, the recently launched Hongqi Tiangong 08 crossover also showed a weak sales number.

Slow sales forced Hongqi to take urgent actions to improve the sales performance of the newly formed division.